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Portfolio

We back early-stage founders redefining UK productivity — sector by sector, company by company.

Aprao is a B2B SaaS business providing financial modelling software to help real estate companies make faster financial decisions whilst reducing risk. Aprao’s mission is to make appraisals more accurate, more consistent and more efficient for the property development world.

Why we invested

Aprao brings modern software to a legacy industry. With deep domain expertise, proven technical execution, and early international traction, the team is replacing outdated tools like Argus and Excel with a faster, smarter, cloud-based platform for real estate development appraisals. Their high-margin SaaS model, strong customer validation, and clear founder-market fit signal a category-defining opportunity.

How we support

With deep Proptech expertise, we support the team on everything from pricing strategy to go-to-market planning. Our network across real estate and SaaS provides warm commercial introductions, talent recommendations, and insight into international scaling. Backing from Love Ventures also brings validation to future investors and potential acquirers, as Aprao positions itself as the next-generation standard in real estate feasibility.

Banked is the global Pay by Bank infrastructure enabling Banks & Payment Service Providers (PSPs) to deliver real-time payments at scale to merchants and consumers. Banked’s vision is to create the next global, ubiquitous payment network.

Why we invested

Banked sits at the intersection of regulation, demand, and infrastructure readiness. With a standout founding team, they’ve built a cloud-native platform offering real-time, low-cost payments with enterprise-grade reliability. Their strategic distribution model - partnering with incumbents rather than displacing them - positions them for rapid scale, while strong early traction signals both product-market fit and a compelling commercial opportunity.

How we support

Love Ventures brings fintech expertise and hands-on support across product, go-to-market, and scaling strategy. Through our network - including advisor John Lunn (early PayPal) - we help connect Banked to the right distributors and merchants. Strategic introductions across the portfolio also unlock collaboration and commercial opportunities.

Bourn partners with banks to bring the power of AI to working capital finance. In doing so, it is reinventing the overdraft for B2B corporates and SMEs by bringing trade receivables into the modern day with faster credit approval and less backend friction for lenders.

Why we invested

Bourn is tackling a £200 billion working capital gap in the UK by modernising invoice finance for B2B businesses. The team brings deep industry expertise across banking and fintech, supported by a proprietary risk engine designed to improve decision-making and unlock access to capital. With strong early traction, major banking relationships, and a clear path to scale, Bourn is well positioned to reshape a critical but overlooked area of SME finance.

How we support

Love Ventures provides strategic support across go-to-market execution, enterprise sales, and fundraising. Our network enables targeted introductions to banks, non-bank lenders, and later-stage investors - crucial for scaling in a capital-intensive and relationship-driven market. With deep experience in fintech and B2B SaaS, we offer guidance on navigating complex sales cycles and building long-term credibility with institutional partners.

Connect Earth is enabling access to corporate sustainability data with its carbon tracking API, giving financial institutions the infrastructure to offer customers insight into their individual carbon footprint which empowers them to make better informed and sustainable choices in their consumer behaviour.

Why we invested

Connect Earth is building the infrastructure layer for climate data, helping financial institutions integrate real-time environmental insights into their products. The founding team brings a rare blend of fintech and climate expertise, supported by strong early traction and clear technical differentiation. With regulatory pressure accelerating and institutions searching for scalable solutions, Connect Earth is well positioned to become a foundational enabler in the climate economy.

How we support

As the only specialist fintech investor on the cap table, Love Ventures brings targeted sector expertise and go-to-market guidance tailored to financial institutions. We provide strategic input through a board observer role, supported by commercial advisory on pricing and product from Investment Committee advisor, Jules Pancholi. Our long-term approach and experience within B2B SaaS help Connect Earth navigate complex sales cycles and scale with confidence.

Detected provides frictionless onboarding with one entry point for all business users to onboard in minutes. Detected is capable of performing comprehensive global Know Your Business (KYB) verifications, making it invaluable for international organisations.

Why we invested

Detected is transforming how global organisations onboard business customers by streamlining Know Your Business (KYB) verification into a single, frictionless entry point. The founding team brings deep enterprise and SaaS expertise, backed by an experienced board and early validation through strategic partnerships. With proprietary matching logic, broad international coverage, and a scalable commercial model, Detected is positioned to become critical infrastructure for compliant, real-time onboarding in the digital economy.

How we support

Love Ventures brings sector-specific expertise and a strong network across the FinTech and payments ecosystem. We provide strategic guidance on enterprise sales and go-to-market strategy, supported by direct relationships with key payment infrastructure players. Our team offers access to industry validation through trusted contacts. With a long-term view, we understand the pace and complexity of scaling compliance-led enterprise software.

Fifth Dimension is building the AI-powered operating system for document-heavy industries — starting with real estate — through a multimodal, natural language interface that transforms how professionals work, think, and deliver.

Why we invested

Fifth Dimension stood out for its exceptional founder-market fit, with deep sector and technical expertise behind a focused, vertical-first AI product. Early traction, strong customer validation, and a growing proprietary dataset position the company to lead the modernisation of real estate workflows at a critical moment of market readiness.

How we support

Love Ventures brings sector-specific expertise and strategic access to Fifth Dimension — providing introductions to senior decision-makers across the property industry, hands-on support with product development and go-to-market strategy, and guidance on technical scaling and team growth. With a patient capital approach, Love Ventures continues to back the team as they refine product-market fit and build the category-defining platform for vertical AI.

givestar’s vision is to become the world’s first choice platform for philanthropy by building a global community, empowering them with best in class technology and making giving easier, more social, more impactful and more fun.

Why we invested

givestar is modernising charitable giving with a technology platform built for today’s donors. The team combines strong execution capability with deep sector insight, and early traction points to clear product-market fit. With innovative tap-to-pay functionality, social engagement features, and a growing base of partners, givestar is well positioned to disrupt a stagnant category and unlock new, scalable revenue streams in the giving economy.

How we support

Love Ventures provides hands-on support across product, go-to-market, and operational strategy as givestar scales. We offer guidance on team growth, legal structure, and Series A preparation, along with access to a strong VC network for future fundraising. With relevant sector experience and portfolio synergies, we take a patient capital approach, supporting the team throughout their growth journey.

Grubby is a B2C vegan recipe box subscription company, making cooking quality and varied plant-based meals more convenient. The B-Corp upholds itself to an exceptional customer experience for plant-based eaters, providing tangible value to a highly change-driven market segment

Why we invested

Grubby is building the next generation of plant-based meal delivery - authentic, values-led, and designed for scale. Founder Martin Holden-White brings a rare combination of culinary expertise and commercial experience, backed by a strong track record of execution. With a loyal customer base, proprietary tech stack, and clear product roadmap, Grubby is well positioned to lead as plant-based eating moves from niche to mainstream.

How we support

Love Ventures supports Grubby with strategic capital and hands-on guidance across growth, operations, and product development. With experience in consumertech and foodtech, we help the team navigate the subscription landscape, optimise operations, and build out their brand. Our network also enables access to potential partners, integrations, and commercial opportunities, supporting Grubby’s journey from early traction to national scale.

By connecting food creators directly with ‘eaters’, HomeCooks is making eating at home easy, affordable and high quality, all whilst providing chefs with the easiest and most efficient way to sell food. As it stands in such a tight-margin industry, 80% of food brands don’t make it past two years. Meanwhile, consumer appetites are changing fast, resulting in an ever-increasing demand for greater variety, authenticity and convenience in what is now an $14bn eat-at-home market.

Why we invested

HomeCooks is reimagining how food is made and shared, combining creator-led commerce with operational efficiency. The founding team brings deep experience across food delivery and platform scale, having built and exited successful businesses in the space. With strong early traction, capital-efficient execution, and a defensible network of food creators, HomeCooks is well positioned to lead a new category at the intersection of food, community, and technology.

How we support

Love Ventures brings relevant experience in foodtech and marketplace investing, aligned with HomeCooks’ vision of decentralisation and creator-led growth. We provide strategic guidance on platform scaling, network effects, and customer acquisition, drawing from our portfolio and investor base. With a long-term mindset, we support HomeCooks in building a sustainable, capital-efficient business - and help position the team for future funding with aligned, high-conviction investors.

Jove is transforming the fragmented contractor and small business insurance space with its proprietary AI-driven insurance validation tool that integrates seamlessly into HR and ATS systems. This model automates contractor insurance verification at onboarding, eliminating administrative inefficiencies while ensuring compliance. For those without adequate coverage, Jove offers flexible, borderless insurance products tailored to their needs. Its flagship product, a business liability insurance solution, is designed with contractors and SMEs in mind.

Why we invested

Jove is reshaping contractor onboarding by embedding insurance and validation into recruitment workflows. Founder Amanda Cai brings first-hand experience of the industry's pain points, backed by a team with deep insurance and technical expertise. With proven traction, strong enterprise integrations, and a zero-CAC distribution model through AI-led validation, Jove is building a defensible platform with meaningful scale potential in a high-friction market.

How we support

Love Ventures brings strategic expertise in embedded finance and B2B fintech, supporting Jove through complex regulatory and go-to-market challenges. We provide access to recruitment industry contacts, insurance networks, and ATS platform relationships to accelerate commercial momentum. With a long-term mindset, we offer guidance on international expansion, sales strategy, and fundraising preparation as Jove scales its platform and deepens its market presence.

Just Move In is the 'Home Move Platform' and a registered B Corp, serving estate and letting agents (B2B) as well as home movers (B2B2C) across 27 million homes in the UK. Its Utility Management Platform helps agents process large volumes of data via API integrations, syncing with energy, water, sewerage, and council tax providers. Alongside this, its SaaS platform manages moves, customers, partners, suppliers, attribution, invoicing, and reporting.

Why we invested

Just Move In is building the infrastructure behind one of life’s most complex moments: the home move. With a seasoned leadership team, strong revenue growth, and trusted clients across the property sector, the company is well positioned to scale. Its deep API integrations and flexible platform approach create meaningful barriers to entry, enabling seamless adoption by agencies without disrupting their existing systems.

How we support

Love Ventures backed Just Move In based on strong alignment with its core investment criteria - founder-market fit, technical strength, growing revenues, and a clear path to profitability. With deep understanding of the proptech landscape and the nuances of the B2B2C model, we recognise Just Move In’s strategic advantage in integrating with, rather than replacing, existing estate agency systems. Our investment provided the team with the capital to scale sales, marketing, and product development. Love Ventures shares the long-term vision for the business to reach significant market penetration and become a category leader in move management infrastructure.

Kaizan is building a Client Intelligence platform to serve the future of relationship management. The product leverages AI to augment client facing teams’ abilities, helping them understand how to grow and retain their clients.

Why we invested

Kaizan addresses a critical blind spot in modern business operations: customer retention. While most tools focus on acquisition, Kaizan uses generative AI to unlock retention intelligence through real-time communication insights. Led by repeat founder Glen Calvert and technical co-founder Pravin Paratey, the team brings deep startup and engineering experience. Early traction with zero churn and growing revenues signals clear product-market fit, while its proprietary dataset builds a defensible moat over time. In a market where customer success is more valuable than ever, Kaizan is well positioned to define a new category.

How we support

Love Ventures holds a board observer seat, providing ongoing strategic input and support on fundraising. Kaizan benefits from our advisor network, including enterprise go-to-market expertise from leaders like Kelly Ducourty (ex-Google, UiPath), as well as access to potential commercial tie-ins across our portfolio. Our patient capital approach allows the team to focus on sustainable growth, while our strategic guidance across product, sales, and marketing helps sharpen execution. As Kaizan scales, we’re committed to supporting their Series A journey with targeted VC introductions and preparation.

Commercial property suffers from siloed data and inefficient workflows, costing the industry billions every year. Kato’s (formerly Least) vision is to be the daily dashboard for all involved in the sale and leasing of commercial real estate, with its ultimate mission to become become the go-to global platform for transacting commercial property. 

Why we invested

Kato’s founding team brings a rare blend of industry insight, with deep understanding of the challenges from both the agency and legal perspectives. Early traction with blue-chip clients, including seven major landlords and rapid deal execution with GPE in the first fortnight, validated the immediate need for the solution. The product delivers clear ROI by reducing void periods and accelerating income, addressing pain points that have long been underserved. With strong client feedback, network-led growth, and first-mover advantage in a complex space, Kato is positioned to reshape commercial property transactions. Love Ventures sees a compelling opportunity in the team, the traction, and the financial upside.

How we support

Love Ventures brings strategic sector expertise through deep proptech and real estate experience across the team, including Adrian Love, Andrew Hynard, and Rob Hamilton. The fund's investment thesis aligns closely with Kato’s mission, with prior backing of platforms like Aprao and Movewise that similarly streamline legacy industry processes. Beyond capital, Love Ventures provides hands-on strategic guidance, customer introductions, and connections to relevant future investors. The team recognises the unique growth dynamics of enterprise proptech and offers patient, long-term support.

Konfir's platform provides businesses with access to instant employment and income verification services, streamlining the onboarding process for employers, landlords and lenders. It condenses validating employment, a highly manual, offline and unsecure process, into a seamless solution that takes minutes.

Why we invested

Konfir is redefining employment verification by bridging payroll and banking data to deliver real-time, trusted insights into worker status. Led by Chris Milligan - who previously founded and exited Adepto to Degreed - the company brings deep HR tech expertise and a clear understanding of the inefficiencies within legacy verification systems. Konfir’s early traction includes integrations with major background screening providers such as Reed and Experian, as well as government certification that strengthens its credibility and defensibility. By operating at the application layer rather than infrastructure level, Konfir solves specific verification challenges with a proprietary data model that is difficult to replicate. We believe it is well placed to become the verification layer of record for employment data in the UK and beyond.

How we support

Love Ventures backs Konfir with both sector expertise and strategic alignment. With a growing portfolio across fintech and proptech, we understand the potential for employment verification to unlock efficiencies in financial services—from mortgage automation to tenant onboarding. We also support Konfir’s go-to-market strategy through connections across the verification ecosystem and guidance on scaling B2B SaaS platforms. As digital identity evolves, our team brings long-term perspective on how employment data fits into broader trends such as wallet integration and data portability.

Mintago is a B2B financial wellness SaaS platform that enables SME businesses and their employees to save money whilst improving employees’ financial health. Mintago offers a suite of tools including pension management and salary sacrifice.

Why we invested

Mintago possesses clear founder-market fit - Chieu Cao’s success building Perkbox gave him a unique understanding of employer benefits and financial wellbeing at scale. The platform delivers tangible ROI for both businesses and employees, unlocking hidden savings through pension optimisation and smart salary sacrifice schemes. Its independent positioning avoids conflicts of interest common in the market, creating stronger trust with HR teams. We were also drawn to the long-term platform potential, with financial wellbeing becoming a growing priority for employers. Combined with strong industry relationships and regulatory complexity that deters fast followers, Mintago is well-placed to lead this space.

How we support

Love Ventures brings deep fintech expertise and a strong understanding of the SME landscape, making us a strategic partner as Mintago scales. Our support spans growth capital to expand sales and marketing efforts, guidance on product development and go-to-market strategy, and help navigating longer B2B sales cycles. We’ve facilitated introductions to key distribution partners, supported leadership hiring - particularly on the technical side - and provided insight into positioning for future funding rounds. Our patient approach reflects our belief in the long-term opportunity in workplace financial wellbeing.

Mojo is on a mission to elevate the world's sexual wellbeing by tackling psycho-sexual issues that are on the rise, as we encroach on a global crisis of connection with falling male fertility, growing social isolation and declining populations.

Why we invested

Mojo is tackling one of the most overlooked yet fundamental aspects of wellbeing: male sexual health. With Xander’s lived experience and Angus’s counselling expertise, the founding team brings exceptional founder-market fit. Mojo has shown impressive traction, particularly in the US, with strong retention metrics and clear signals of product-market fit. We believe the company is well positioned to lead in an emerging category, addressing an acute human need with compassion, credibility, and commercial potential. As the conversation around men’s health evolves, Mojo is building the trusted platform for long-term sexual wellbeing.

How we support

We back Mojo with deep consumer expertise and a clear understanding of what it takes to build category-defining brands. Our experience supporting companies expanding into the US market informs strategic guidance on go-to-market, performance marketing, and operational scaling. We believe in long-term value creation and support founders with mission alignment - not just valuation. From Series A preparation to talent introductions and future funding, we offer hands-on support as Mojo grows its platform and community.

My Emissions is on a journey to become the go-to platform for helping the food sector achieve Net Zero. Increasing global regulatory pressures to disclose carbon emissions across businesses have pushed certain food chains to be proactive in ESG efforts, with many companies having committed to attaining net zero in 2030. 

Why we invested

My Emissions combines technical excellence with commercial clarity. The founding team brings sharp academic rigour and a strong grasp of the sustainability space, having developed a smart integration-led model that fits seamlessly into existing consumer journeys. Their B2B2C approach enables carbon transparency at scale without forcing behaviour change. With early enterprise traction and a clear market tailwind driven by regulation and rising demand for climate accountability, My Emissions is well-positioned to become a key player in the carbon data infrastructure stack.

How we support

We’ve worked closely with My Emissions through a shifting market backdrop, helping the team navigate changing regulatory priorities and reposition the product around Company Carbon Footprints (CCFs). Our strategic guidance supported their pivot toward more resilient demand segments, while our network continues to assist with commercial introductions - particularly within food brands exploring carbon reduction strategies.

pirkx uses technology to simplify wellbeing access for SMEs and flexible workers via a customisable self-service platform and app. In the UK, pirkx provides its members with essential benefits across numerous and diverse wellbeing channels for £4.50 per month. Its 40+ benefits are spread across its five wellbeing channels: health, financial wellbeing, social interaction, education and reward/recognition. 

Why we invested

pirkx is tackling a clear and underserved market: accessible workplace benefits for self-employed and flexible workers. Stella Smith brings strong founder-market fit, having faced the problem firsthand while running a business employing 64 freelance therapists. The early traction was compelling - thousands of users, rapid growth, and strong unit economics - all achieved with minimal marketing spend. pirkx’s partnerships with major organisations like PwC and Hays further validated the market need, while its affordable, high-margin model made the opportunity especially scalable. We backed pirkx for its combination of mission-driven execution, solid financial foundations, and potential to serve millions of workers traditionally excluded from benefits infrastructure.

How we support

Love Ventures brings a combination of consumer and HR tech expertise to support pirkx as it scales its benefits platform. Our experience in B2B partnerships helps facilitate introductions to enterprise clients and distribution partners, expanding reach across both SME and gig economy segments. We provide strategic guidance on refining the go-to-market approach across both direct and channel-led sales. With a deep understanding of the workplace solutions landscape and the long cycles often required to build trust in benefits and healthcare, we offer patient capital and a commitment to supporting long-term growth.

POCKLA is focused on building the infrastructure for a new era of interactive content. With the rise of generative AI and low-code tools, creating games and interactive experiences is no longer limited to developers - anyone can now generate playable, shareable content in seconds. The company’s mission is to become the easiest way to build, host and distribute this new format of content. 

Why we invested

POCKLA is led by a highly complementary founding team: Hugo with a product background from Opus and Rupert bringing operational expertise from Deloitte. They have demonstrated strong early traction and execution, signing notable enterprise clients with minimal marketing spend. The problem they solve is validated by industry operators and widely recognised across marketing teams. Their technical edge lies in a unique LLM chaining approach, combining proprietary training data with contextual audience, brand and moment logic. With a disciplined, feedback-driven approach and capital-efficient mindset, POCKLA is well positioned to build a differentiated AI business.

How we support

Love Ventures brings relevant sector expertise in consumer-facing technology and provide strategic guidance across product development, sales, marketing, and go-to-market planning, alongside access to a broader network of potential customers, partners, and future investors in the AI space. We’re committed to supporting POCKLA as they scale, offering patient capital and long-term backing through the iterative process of achieving product-market fit.

Residently is building a vertical Operating System (OS) for residential property operators alongside a marketplace to digitise the rental experience and develop a trusted relationship with renters. Its renting superapp lets renters arrange viewings, take virtual tours, make offers, secure their home, pay deposits and extend or renew their lease all within one app. Broadband and other utilities can be set up in advance along with helpful services like moving, storage, furniture rental, cleaning and digital locks.

Why we invested

Residently is led by proven entrepreneur Tom Allason, who previously founded Shutl and eCourier. The platform delivers clear product-market fit by addressing inefficiencies across the full tenancy lifecycle and connecting agents and property managers on shared portfolios. Its model unlocks multiple revenue streams while driving direct cost savings for customers, creating a defensible solution with strong signals of network effects and long-term scalability.

How we support

Love Ventures supports Residently through strategic sector expertise in proptech and a deep understanding of rental market dynamics. The team provides valuable introductions to institutional partners, guidance on fundraising preparation, and hands-on support across legal, hiring, and operations. With a patient capital approach, Love Ventures shares Residently’s long-term vision to build a marketplace layered on top of a profitable SaaS foundation.

SalesDesk is building the all-in-one sales stack to unify a fragmented sales tools ecosystem and reap the benefits of bringing all the interaction data into one platform. This enables them to build better products, that cost less, for budget constrained sales teams that require a high-touch sales process, freeing up sales individuals to focus on what really matters.

Why we invested

SalesDesk impressed with its experienced founding team, having previously built and exited a successful SaaS business, and its mature, highly polished product developed over two years. The platform secured a strong anchor customer who transitioned from Salesforce - validating both the value proposition and the ability to win enterprise accounts. With technical differentiation in understanding video, sentiment and facial expressions, plus strong co-investors, SalesDesk is well positioned to redefine how sales teams engage and convert.

How we support

Love Ventures brings strategic go-to-market expertise and deep understanding of the B2B sales tech landscape to help SalesDesk scale. Our team provides hands-on support with product roadmap development, key hiring, and advisor introductions, alongside access to enterprise customers. With international fundraising experience and strong US connections, we’re well placed to support future rounds and global growth. Our patient capital approach aligns with SalesDesk’s long-term ambition to unify fragmented point solutions into a superior platform.

Solo is a SaaS-enabled marketplace empowering beauty and wellness professionals to grow, manage, and deliver their services — combining the Secret Spa at-home booking platform with powerful tools for independent business owners.

Why we invested

Solo combines a trusted at-home services marketplace with purpose-built SaaS for beauty and wellness professionals — delivering a seamless experience for both customers and providers. With a strong brand, growing product ecosystem, and clear vision for how technology can elevate everyday services, the company is positioned to shape the future of personal wellness.

How we support

Love Ventures has supported Solo with strategic capital and sector expertise, providing input on growth priorities and product focus across both the SaaS and marketplace sides of the business. The team has benefited from targeted introductions to brand partners and advisors, as well as support in refining their international expansion strategy. As Solo continues to evolve its platform and prepare for future funding, Love Ventures remains a close partner.

Tembo offers award-winning mortgage and savings products that help people maximise their borrowing power and buy a home sooner — combining expert advice with smart technology to simplify and accelerate the path to homeownership.

Why we invested

Tembo is building the category leader in digital family lending — combining deep regulatory expertise with proprietary technology to unlock intergenerational wealth. Their real-time decisioning engine, strong early traction, and dual B2C–B2B model create a compelling foundation for long-term growth across mortgages and beyond.

How we support

Love Ventures has supported Tembo across product strategy, go-to-market planning, and fundraising — providing sector expertise, Series A preparation, and warm introductions to partners, investors, and complementary portfolio companies. As the business expands beyond mortgages, Love continues to back the team’s ambition to build the leading platform in family lending.

Unbox was founded by two former TikTok executives who saw first-hand both the transformative potential of social commerce for brands, creators and consumers, and the deep challenges that players in this nascent ecosystem currently face in realising value. Its mission is to unlock the potential of social commerce, enabling merchants to realise profitable, sustainable growth through creators and content. The next wave of eCommerce growth will touch every merchant, creator and user: Unbox is building the toolkit to power the social commerce revolution.

Why we invested

Unbox is led by an exceptional founder with firsthand experience across Google, Deliveroo, and TikTok Shop, bringing deep commercial and domain expertise. The team is addressing a validated pain point in the rapidly growing social commerce space, with early traction from global brands like Mars, L’Oréal, and Unilever. Its commission-based model is well aligned with customer outcomes and offers scalable growth potential. Backed by a strong investor group and with Love Ventures’ Dan Cobley serving as Chairman, Unbox has both the strategic vision and operational firepower to lead in this emerging category.

How we support

Love Ventures brings strategic value to Unbox through access to corporate partners and enterprise networks critical for scaling in the social commerce space. With domain expertise in the creator economy and content distribution, the team provides insight into platform dynamics and user behaviour. Support includes international expansion planning - particularly across global growth markets - and guidance on customer acquisition and go-to-market execution. Unbox also benefits from Love Ventures’ broader experience helping B2B SaaS businesses navigate operational scale and capital-efficient growth.

Verna is building the operating system for nature restoration, targeting the biodiversity net gain market. Its software addresses key obstacles in nature projects, such as lack of trusted data, complex models, and the inability to maintain agreements over several decades. Verna aims to dominate the global market by leveraging its first-mover advantage in the UK, the world's leading nature enhancement market.

Why we invested

Verna has demonstrated exceptional early traction, reaching profitability within seven months of launch, providing clear proof of product-market fit. The team combines deep policy expertise with lived experience in the biodiversity ecosystem, earning strong credibility in a complex and evolving space. By embedding directly into local authority workflows, Verna creates powerful network effects that naturally extend to developers, infrastructure firms, and ecological consultants. With the UK seen as a global leader in biodiversity policy, Verna is well positioned to scale internationally. Their transition from grant reliance to revenue from planning application fees also signals a sustainable, long-term business model.

How we support

Love Ventures brings strategic support on pricing, enterprise sales, and international expansion, helping Verna scale effectively across sectors and geographies. Our network unlocks access to corporates, infrastructure providers, and ecology consultants globally, alongside introductions to key regulatory stakeholders including senior figures at Defra. With experience supporting companies in complex, policy-driven environments, we offer tailored guidance as Verna navigates new market opportunities. Our patient capital approach reflects an understanding of the long development cycles common to regulatory-led innovation.

Software companies are spending 8% of operating expenses on wasted engineering work. Effective user research can halve these costs, but it is prohibitively slow and expensive for many companies. Wondering's AI-led customer research product enables its customers to create, conduct and analyse research in days, not months. This is thanks in part to the rapid developments in LLMs that have opened up a compelling opportunity to conduct in depth AI-led research at scale, across geographies, in a highly time and cost efficient manner. 

Why we invested

Wondering impressed us with a technically strong founding team from Gousto, combined with a compelling product that delivers clear time and cost advantages in the user research space. Their early product-market fit signals, including rapid onboarding and strong customer feedback, reflect both need and usability. The company’s specialised methodology and future reinforcement learning capabilities offer a defensible product approach, while its positioning toward mid-market tech companies opens up meaningful revenue potential.

How we support

We backed Wondering based on the strength of the team and early product signals. Our strategic value lies in helping scale B2B SaaS companies, with guidance on go-to-market strategy and customer development. We understand the time and iteration required to build a defensible AI-first research platform and offer patient, long-term support. With experience in enterprise software and familiarity with the user research space, we also provide access to relevant connections and insight to help prepare for the next phase of growth.