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Thesis

We invest in the startups propelling UK productivity — across finance, work, and everyday life

The UK is facing a productivity crisis—and a window of opportunity. After years of economic stagnation, outdated infrastructure, and regional inequality, the UK risks falling behind its global peers. But a shift is underway. Emerging technologies like AI, automation and real-time data are enabling smaller teams to do more with less. Government incentives like the Enterprise Investment Scheme can accelerate this shift.

At Love Ventures, we believe the next decade will be defined by productivity-enhancing innovation—tools that help people and businesses work smarter, operate leaner, and grow faster. That’s why we’re backing the founders building this future.

Fintech

We invest in the future of finance — expanding access to capital, improving financial wellbeing, and modernising the systems that power the economy.

From SME lending to embedded payments and AI-driven personal finance, we back startups rebuilding financial infrastructure to make capital more efficient, more accessible, and more responsive to real-world needs. In a country facing a housing crisis and persistent wealth inequality, innovation in areas like WealthTech, and InsurTech is essential to unlocking mobility, resilience, and long-term inclusion.

The UK remains a global leader in FinTech. But maintaining that position will depend on how effectively we invest in next-generation tools — across payments, regulation, financial services, and savings — that help individuals and businesses move faster and build more.

Future of work

We invest in the infrastructure powering smaller, faster, more capable teams.

From AI co-pilots to workflow automation, the next decade will be defined by tools that amplify human potential — enabling individuals and lean teams to produce at 10x scale. These platforms are reshaping how we work, how we earn, and how we participate in the digital economy.

We back technologies that sit at the intersection of productivity, autonomy, and enablement — from verticalised AI and async collaboration to tools for creators, consultants, and knowledge workers. As the labour market decentralises and the boundaries of work dissolve, we believe the winners will be those building for speed, flexibility, and deep focus — not just scale.

Consumer tech

We invest in technology that enhances everyday experiences — improving access, efficiency, and personal agency across health, travel, retail, and commerce.

From AI-powered personalisation to platforms that streamline essential services, we back innovations that elevate the consumer experience. Whether it’s better ways to stay well, navigate cities, shop, or interact with digital content, ConsumerTech is key to unlocking higher productivity and a richer quality of life.

By focusing on areas such as HealthTech, FoodTech, and RetailTech — and the underlying technologies of software, data, and automation — we support founders who are transforming high-friction moments into opportunities for smoother, smarter interactions.

Portfolio Companies

28

We’ve already backed 28 companies solving structural challenges around how people spend their time and money.

Investors

210+

Over 200 investors backing the UK’s next generation of high-growth, high-impact startups.

Our team

86%

86% of our team has built startups — bringing firsthand experience to every founder we back.

Love Ventures was founded by brothers Marcus and Adrian Love. After years spent investing as angels in companies like Chip, Crowdcube, and Revolut, they launched the firm with a clear ambition: to bring the pace, conviction, and collaboration of angel investing to early-stage venture capital.

The first fund launched in 2021, backing a new wave of UK startups across FinTech, Future of Work, and ConsumerTech. By 2023, Love Ventures had launched two more funds, expanded its portfolio to over 20 companies, moved into a central London HQ, and hosted more than ten community events.

In its fourth year, the firm launched the 2024/25 Cohort EIS Fund and introduced a Co-Investment Service, helping founders raise follow-on capital beyond the EIS stage. To date, Love Ventures has backed 28 startups and built a community of over 210 investors, as well as being a regular host of community events across the UK and Europe.