Advisors
Since 2020, Love Ventures has delivered EIS funds that provide investors with diversified access to fintech, future of work and consumertech sectors.
Love Ventures partners with UK financial advisers to give their clients thoughtful, responsible exposure to early-stage venture capital.
We understand the role advisers play: balancing long-term growth with suitability, transparency, and trust. Our approach is designed to complement your clients' broader wealth strategy, offering access to innovation while remaining grounded in tax-efficient fundamentals.
A partner you can trust
Proven track record
Adrian and Marcus have a proven angel investment track record of 35% IRR (companies backed include Revolut, Chip and Black Sheep Coffee)
Diversified portfolios
Each EIS fund cohort target target 8–14 EIS qualifying companies across fintech, Future of Work and consumertech sectors, providing your clients with a well-diversified portfolio of companies in high-growth sectors
Decades of experience
The investment team have decades of startup, scaleup and corporate experience, including exited founders from ClearScore, PayPal and Skyscanner
Love Ventures is a UK-focused venture capital fund investing in founders tackling some of Britain’s most structural challenges, across productivity, work, wealth creation, and everyday consumer needs.
Our strategy focuses on:
1. Early-stage companies with clear paths to scale
2. Practical innovation, not speculative hype
3. Strong governance and reporting discipline
4. Alignment with long-term client outcomes
We believe venture capital should be understandable, defensible, and well-positioned within a diversified portfolio.
A disciplined approach to early-stage investing
Designed with advisers in mind
We work closely with advisers to ensure our funds are:
- Easy to explain to clients
- Well-documented from a suitability perspective
- Supported with clear materials and ongoing updates
- Facilitated through a simple, online investor portal
Our aim is to reduce friction. providing you with the context, language, and transparency needed to confidently introduce venture exposure where appropriate.
Value for your clients
For suitable clients, venture capital can play a meaningful role in:
- Long-term capital growth
- Portfolio diversification
- Exposure to innovation earlier in its lifecycle
Love Ventures offers clients access to companies at the formative stages of their journey, before growth is fully priced into public markets, while maintaining a measured and responsible investment approach.
EIS-focused, but not EIS-first
While our funds are structured to be EIS eligible, tax relief is a benefit, not the thesis.
Our priority is backing durable businesses with the potential to compound over time. EIS enhances the risk-adjusted profile, but investment decisions are driven by fundamentals, not incentives alone.
Ongoing engagement and reporting
Advisers and their clients receive:
- Regular portfolio updates
- Clear reporting on performance and progress
- Insight into the companies we back and the themes we are investing behind
We see communication as a core responsibility, not an afterthought.
Let's talk
Have questions about the fund or our approach? Get in touch, we’re happy to walk you through it. You can also access more information below.
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