April 30, 2026
By Marcus Love
The longer I play this game, the longer I want to play it
Reflections on building a business alongside a family
In March 2020, the world stopped and Adrian and I started.
No office, no handshakes, no in-person meetings. Just two brothers, our laptops, and a conviction that we were building something worth building. We spent the early months on video calls, pitching investors we'd never met in person, asking people to back us through a Zoom window, at a moment when nobody knew what anything was going to look like on the other side.
They said yes and we closed Fund I without once sitting in the same room as most of our investors. What we understood, even then, was that what we were really asking people to do was bet on the founders, on us. That's exactly what we ask of ourselves now, every time we meet a new founder.