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September 26, 2025

By Adrian Love Marcus Love

Introducing the Love Ventures Values

The values shaping our work with founders, investors and partners

At Love Ventures, we exist to back ambitious founders and to build a community that helps propel the UK and Europe’s productivity. To do this well, we need more than just a thesis. We need principles that guide how we operate every day.

This year, as we marked our fifth anniversary, we set down the values that underpin our mission and define how we work with our founders, investors, and partners. They are Longevity, Obsession, Vocal, and Expertise. L-O-V-E.

Longevity

We take a long-term view. Our focus is on founders building technologies with the potential to change industries and stay relevant for the long haul - not just for their businesses, but for investors, society, and future generations. Longevity means we think beyond short-term wins, backing companies with the potential to make a sustained impact, and working side by side with founders and their teams through the highs and lows of building a business.

And longevity also applies to how we design and build our firm. Love Ventures turned five this year, and we are determined to become a lasting part of the UK and Europe’s venture capital ecosystem. That means building for scale; designing internal processes that allow us to grow sustainably, maintain our momentum, and continue expanding our portfolio and assets under management at pace. We are building brick by brick for the long-term.

Obsession

We are drawn to outliers. We back founders who see the world differently and push against the limits of what’s possible. To support them well, we share that obsessive commitment. We dig deep into the details that drive exceptional outcomes, from technology to go-to-market strategy, from people to productivity.

Our obsession is grounded in being data-driven and AI-native, in staying committed to our mission, and in delivering best-in-class service to those who trust us with their capital. For founders, that means the relentless support of a partner who cares about every stage of their growth. For investors, it means the reassurance that their capital is managed with discipline, focus, and a drive for excellence and returns.

Vocal

Progress comes from challenging assumptions and sharing ideas. Being vocal is about speaking up. Whether that’s questioning conventional wisdom in investment decisions, giving founders honest, constructive feedback, or sparking debate on the big themes shaping the future of productivity.

We believe our responsibility extends beyond investment. Venture capital is about building culture as much as it is about building companies. That’s why we work to keep our community of investors, founders, and operators informed and inspired through insights, events, and conversations that cut through the noise. Being vocal isn’t just about publishing insights. It’s about being willing to disagree, even when it’s uncomfortable.

By being vocal, we aim to shine a light on the opportunities, the challenges, and the stories that matter most. We want our community to feel empowered with knowledge and ahead of the curve, and for Love Ventures to play a meaningful role in driving the dialogue that shapes our ecosystem.

Expertise

In a fast-moving world, conviction matters. We bring deep sector knowledge, sharp analysis, and operational experience to every investment decision. Expertise enables us to navigate complexity with clarity and to back opportunities others might overlook.

This expertise comes not only from our core team, but also from our advisors - leaders that have helped found or build  companies such as ClearScore, Google, Instant Group, PayPal, Skyscanner andUiPath - who bring real-world experience to the challenges we’re tackling. It’s a strength that has been recognised externally too, with Love Ventures shortlisted as a finalist for consecutive Team of the Year awards at the Growth Investor Awards.

For founders, our expertise isn’t our capital - it’s guidance, introductions, and insight rooted in hard-earned experience. For investors, it’s the confidence that their capital is being managed professionally, with discipline and clarity of purpose.

Living the Values

Our values are commitments. They shape how we operate as a team, how we partner with founders, and how we interact with our investors and the wider ecosystem.

We won’t always get it right, but by holding ourselves to these values, we aim to build something meaningful: a venture capital platform that delivers returns, drives innovation, and makes a lasting contribution to productivity, progress and wealth creation.

Brought to you with L-O-V-E.